Our vision is “to become the first choice” of our customers, dealers, suppliers and employees. Acting in line with this vision, our administrators and team members make customer satisfaction a priority, encourage innovative thinking, support team work and value employee input. Our goal is to provide consumers with quality products that create value. On the one hand our aim is to create value for our customers while on the other hand maintain a profitable growth based on an efficient organizational structure. Our most important distinguishing advantage is our corporate structure made up of highly motivated and qualified individuals.
Our mission is becoming a major actor in global markets through continuous investments and innovations in our strategic business units.